This latest accolade comes hard on the heels of Budapest Airport’s recent success as winner of the European Routes Marketing Award and supports the continued cooperation that the airport has to promote Hungary as a destination with the Hungarian National Tourism Office.
Widely recognised as one of the industry’s most important honours, the awards are unique and highly sought after because they work on the core principal that the people who are best placed to judge an airport’s marketing activities are its primary users: the airlines themselves.
Budapest Airport, CEO Jost Lammers added: “We have such a great team of dedicated individuals working for us. This is fantastic for the airport and for all our stakeholders. It is a real honour for us to win knowing that the award has been voted for by our customers, the airlines.”
The Routes Airport Marketing Awards have become synonymous with recognising and rewarding the highest standards of marketing activities undertaken by airports. After being nominated by airlines, the airports are then asked to submit details about their route development activity and results. A panel of judges considers these submissions and scores them based upon how it matches the entry brief, route development content, evidence of relationship with airlines, innovative ways of marketing to airlines, results, effectiveness and creative application.
The World Routes Awards comprised four regional categories: Europe, the Americas, Asia and Africa. Other global award winners were Abu Dhabi Airports Company for the Asian region, Los Angeles World Airports for the Americas and Accra Interntational Airport, Ghana for the African region.