Another trendy perfume and accessory brand shop has opened at Terminal 2A of Budapest Airport. With the new Victoria’s Secret shop, American fashion retail giant L Brands has entered the Hungarian market. The shop is operated by Heinemann, the largest commercial partner of Budapest Airport. This time, at the 82-square meter facility, they have brought to Hungary a women’s beauty and accessory brand that is present all over the world, with more than 1000 outlets. Victoria’s Secret has more than 10 000 items on stock in Budapest alone, with approximately 60% of the offer being fragrances and make-up, 20% accessories and 20% exclusive lingerie. The shop is run by a staff of two managers and 6 sales assistants, who help customers in selecting the right products and sizes.
With more than 9.15 million passengers last year and a healthy outlook of further steady growth in passenger numbers this year, not only the airport operator, but its commercial partners are also looking to the future with confidence, and are ready to further develop the travel and shopping experience at Terminal 2. Quarterly independent, anonymous passenger surveys show that travelers appreciate the shopping opportunities at the airport, both in terms of choice and value for money, which will now be further enhanced by the new Victoria’s Secret outlet.
“We are delighted to see the opening of yet another world-class brand shop here at the airport, managed by Heinemann, especially since this is the first Victoria’s Secret shop in Hungary,” said Fritz Janach, the managing director of Heinemann Duty Free in Hungary. He added: “I am sure that the exclusive products offered here will be very popular amongst travelers, be it ladies shopping for themselves, or gentlemen purchasing nice gifts for their loved ones before departing Budapest.”
“We would like to congratulate our colleagues from Heinemann Duty Free, who managed to bring yet another global brand making its debut in Hungary to the airport,” said Kam Jandu, chief commercial officer for Budapest Airport. He added: “With more than 60% of the outbound travelers departing through this area, I am sure that the new Victoria’s Secret shop will be a hit among our passengers, and will add to the unique shopping experience that goes with air travel through Budapest Airport.”