Airport advertising specialists, International Airport Advertising Corporation (IAAC), has been brought on-board at Budapest Airport following this year’s invitation to tender for sole advertising rights at the Hungarian gateway.
Following the outcome of the tender process IAAC will operate all of the advertising sites at the capital city airport from 1 March 2017 as part of the long-term concession agreement. With a proven track record in airport media sales and operations, Budapest joins IAAC’s portfolio, which includes airport concessions in Malta, Cyprus, Croatia and Greece.
“We ended 2015 recording all-time high growth rates for both passenger traffic and commercial/retail revenues which led to an attractive invitation earlier this year for a new media company to partner in the continued foreseen future growth,” commented Kam Jandu, CCO, Budapest Airport. “Our fantastic results drew in a selection of interested players and IAAC demonstrated their intentions to implement new and creative approaches to further increase commercial income,” added Jandu.
Michael E Kyriakides, Managing Director, IAAC noted: ‘This contract will enable us to expand our airport advertising network, providing further opportunities for advertisers and their agencies to communicate their brand message, through premium locations and the latest technology available for brands that will soon be introduced to Budapest Airport.”
Interchange extends contract
Supporting the enhancements at the Central European airport, Hungary’s largest foreign exchange specialist, Interchange, has cemented its Budapest Airport partnership this week by agreeing a five year contract extension. “We have proudly served the FOREX requirements of Budapest Airport’s international passengers since 2007, this extension is testament to the strong partnership we enjoy,” said Janvari Krisztian, Managing Director, Interchange Hungary.
Further commenting on the announcements, Patrick Bohl, Head of Retail and Advertising, Budapest Airport, stated: “We’re experiencing another record year in which we’re on course to pass 11 million passengers, so we are really pleased welcome IAAC to Budapest. We look forward to working closely with our new advertising concessionaire to reveal a range of innovative, state-of-the-art promotional formats, while also continuing our ongoing successful partnership with Interchange.”