Each scent of the five-part collection costs EUR 30 per bottle (50 ml). The perfumes are available in Heinemann shops at five European airports: in addition to Budapest, in Frankfurt, Munich, Vienna and Istanbul. This is what inspired the design resembling a bag tag, and the names of the perfumes: BUD, FRA, MUC, VIE and IST.
Gerald Ghislain, the French fragrance creator exploded onto this truly difficult market ten years ago with his luxury brand Histoires de Perfums, which was followed by a few other successful brands. According to his account, he first and foremost drew inspiration for the Scent of Departure brand from his travels; he was driven by the joy of life, sensuality and the desire to capture the very essence of cities when creating these scents. Ghislain was assisted by French designer Magali Sénéquier during the elaboration of the concept; she envisaged and created the colors of the bottles and the boxes of The Scent of Departure line, as well as their displays in the shops. The Heinemann shop in Budapest decided to take BUD and The Scent of Departure on board because of the special nature of the brand, and due to the shop’s intention to widen its product range, as this is a gift which you can only get here and take abroad to your loved ones and friends.