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December/2011 aviation newsletter

Strong performance in November *** Good-bye London! *** New Wizz flight to Dortmund *** Jet2.com makes it a hatrick at Budapest *** Budapest to host Routes Europe 2013 *** Christmas sparkle at Budapest Airport *** Budapest Winter *** Budapest Airport welcomes inaugural SkyWork Airlines flight from Bern *** travelAIR: Budapest Airport launched new airport magazine *** Conference Center Opens In SkyCourt *** Budapest Airport: climate-friendly company *** Budapest Airport engages passengers with new website

Strong performance in November

Traffic at Budapest Airport began to recede in November, but is still very high compared to the time of year, the latest traffic reports have revealed. The airport handled nearly 8.3 million passengers so far this year up to the end of November, which is more than the total annual traffic figure for last year. Budapest Airport is set to register the busiest year on record.

646 171 passengers – this figure from the month of November was enough to ensure that total traffic in 2011 already exceeds that of last year, even before the end of December. Budapest Airport handled a total of 8.19 million passengers in 2010, and the figure for this year already stands at 8.28 million at the end of November. Unless some extreme or unexpected circumstances arise, this will be the busiest year ever at Budapest Airport.

The growth rate in November was 8.1% compared to the same month last year. Just as in October, the airport would not have been able to achieve such good results without a standout performance from Malév. The Hungarian national carrier has produced outstanding results during the past few months to compensate for the stagnation or decrease seen in other segments. In November Malév once again attained significant successes in terms of transfer passengers changing flights at Budapest Airport, increasing their number by approximately 30 000 compared to last November.

Airlines operating long haul flights from Budapest, such as Qatar Airways and American Airlines also registered massive growth in November. But the more than 300 percent increase in the long haul segment is not surprising; a year ago there was only one long haul flight from Budapest, to Beijing, whereas the flights to Doha and New York really improved the performance of this segment in November.

The full service segment grew by 1.2% compared to last November, whilst the low cost carrier market shrunk by 3.4%. The results conform to the latest report by the Airports Council International (ACI). According to the organization, growth in aviation has virtually stalled in the northern hemisphere, in North America and Europe, and it can only be seen in Asia and the Pacific region.

Budapest Airport is looking ahead to 2012 with cautious optimism. The outlook for the aviation industry has deteriorated somewhat due to the crisis in the euro zone, economic issues in the domestic market and general downturn foreseen by many economists.

“We are focusing all our efforts on maximizing our performance at the end of the year because there is a good chance that all traffic records will be broken,” said Kam Jandu, aviation director for Budapest Airport. “In December we are expecting one final peak period during the holidays and we have taken all necessary measures to ensure that traffic should be as seamless as possible during the traditionally busy Christmas period.”

New Wizz flight to Dortmund

Wizz Air is launching a new flight to Germany. The largest Eastern European low cost carrier’s well-known purple and pink Airbus A 320 aircraft will depart for Dortmund from Terminal 1 twice a week, on Mondays and Fridays from the second week of 2012, or, to be even more precise, from 13 January 2012. Then from 27 March, Wizz will fly to the center of the Ruhr-region three times a week.

With its nearly 600 000 residents, Dortmund is the seventh largest city in Germany, and an important industrial and cultural center in the federal state of North Rhine-Westphalia. Thanks to the Dotrmund-Ems canal, it also has a sizeable port with direct access to the North Sea. Concurrently with the launch of the Dortmund flight, Wizz Air is discontinuing its flight to Weeze, since passengers had difficulty travelling from this secondary airport, located near the Dutch border, to nearby cities by train or by bus.

Together with the Dortmund flight, Wizz Air offers a total of 22 destinations from Budapest.

Jet2.com makes it a hatrick at Budapest

Jet2.com makes it a hatrick with third route announced from Budapest Airport to Leeds Bradford, UK.

Budapest Airport has today announced the launch of a third route from UK-based Jet2.com. The new twice weekly flights from Budapest Airport to Leeds, Bradford in the UK are due to begin on 29th March 2012 and will depart on Thursdays and Sundays from the Hungarian capital. The service from Budapest Airport will run in addition to the existing regular flights to Edinburgh, and the daily schedule operating between Budapest and Manchester. The route, which will operate year round, has been launched following demand from the airline’s customers and follows the on-going success of the existing routes.

The Budapest to Leeds schedule is:

Thursday Depart Budapest 13.05 Arrive Leeds Bradford 15.05
Depart Leeds Bradford 08.30 Arrive Budapest 12.30
Sunday Depart Budapest 15.30 Arrive Leeds Bradford 19.30
Depart Leeds Bradford 20.05 Arrive Budapest 22.05

Jost Lammers, CEO of Budapest airport commented: “We are delighted that Jet2.com has increased its capacity to the UK with the addition of the Leeds route. It will offer passengers easy access to the UK’s largest county, Yorkshire, and its major cities including the dynamic city of Leeds, the historic town of York, and the spa town of Harrogate. Leeds is also the largest media, financial and legal sector outside of London so the new route will also offer business travellers increased choice in terms of their arrival point into the UK. We are confident the route will perform well”

Gergely Horváth, CEO of the Hungarian Tourism Plc. commented, “We know that Budapest is a very popular city break for the UK population and this new route will give the people of Yorkshire, and its surrounding regions, the opportunity to easily reach Budapest. We look forward to welcoming them on city breaks so they can explore our history, view the stunning architecture, experience our extensive spa culture and enjoy the wide variety of arts; not to mention the growing selection of excellent restaurants, bars and coffee shops.”

Steve Heapy, Chief Commercial Officer of Jet2.com and Managing Director of Jet2holidays, said: “We are pleased to be able to offer the people of Budapest another UK destination direct from their local airport. Based on the experience of our existing Budapest flights we anticipate that the route will be popular with tourists seeking to explore all that Yorkshire has to offer.”

Fares, which are now on sale, start from only 49,49€ one way including taxes. Whilst the aircraft, a Boeing 737 offers an all economy cabin with up to 148 seats, there is the option to buy extra leg room on eight of the seats, and to select allocated seat numbers on ticket purchase. The airline also offers a generous luggage allowance of 22kg. Fare details can be found at www.jet2.com

Budapest Winter

Budapest Airport has once again joined and actively supports the winter campaign launched by the Hungarian National Tourism Office, aimed at increasing the number of guest nights in Budapest hotels during the off-peak winter season. The initiative attempts to lure tourists to Budapest for a few days with spectacular and creative visuals and messages.

Similarly to past years, the three, four and five-star hotels participating in the campaign offer one additional night free of charge for guests during the winter season if they book 2 or 3 nights. The HNTO hopes to sell about 200 000 guest nights in Budapest as part of the initiative, which runs from 15 November to 31 March. A new feature is that guests also receive free entry to one of the capital’s historic baths. The marketing agency is communicating all this on spectacular billboards showing hot and cold water taps.

Another new feature is that thematic programs have been compiled for tourists visiting Budapest. On the budapestwinter.com website there are ready-made programs for romantic weekends, rest and wellness or crazy nights. The latter offers a special package of dancing and party nights for young people.

Christmas sparkle at Budapest Airport

Budapest Airport’s terminals have been bedecked with Christmas decorations. The airport operator has adorned Terminals 1 and 2 with more beautiful and glittering decorations than ever before, including its new passenger hall, the SkyCourt, which is celebrating its first Christmas.

All terminals have been adorned with Christmas decorations as of 1 December. Budapest Airport would like to give a fantastic welcome to passengers traveling during the Christmas period. To this end, the passenger halls have been embellished with more spectacular decorations than ever before. The glistening ornaments will hopefully bring a smile to the face of visitors and conjure a real festive atmosphere.

True to tradition, the giant Christmas tree has been erected on the mezzanine level of Terminal 1. Both the inside and the outside of the Bauhaus-style historical building have been decorated with energy-efficient illuminated garlands. Terminal 2 has likewise been fitted with festive decorations; the 2A and B buildings are lit up by approximately 30 000 LEDs, with Christmas trees and more decorations inside the terminals to delight passengers. The SkyCourt is preparing for its first real Christmas. On the exterior, light chains consisting of 15 000 LEDs emphasize the roof structure, reminiscent of a wing section or a shell. On the interior, not only decorations, but also winter discounts await passengers traveling around Christmas.

Budapest Airport and the tenants operating in the SkyCourt also launched a joint campaign as of 1 December. As part of this, all passengers making a purchase at the shops or restaurants can spin the wheel of fortune to win prizes on the spot. Everyone is a winner in this initiative as the hostesses hand out Christmas gifts to all shoppers. The campaign lasts until Christmas, or, to be more precise, until 23 December.

“The SkyCourt has received several architecture awards since its opening. Accordingly, the Christmas lighting expressly highlights the architectural values of the building; the bold curves, the huge glass façade, the breathtaking internal spaces,” said Alan Bork, director consumer for Budapest Airport. “We are hopeful that passengers will be delighted with our Christmas arrangements, since the sparkle, the festive atmosphere at the terminals and our retail campaigns are all designed to please our passengers.”

Budapest Airport welcomes inaugural SkyWork Airlines flight from Bern

On 31th October Budapest Airport welcomed the first SkyWork Airlines flight linking the Hungarian capital city with the Swiss capital city of Bern. SkyWork’s 31-seat, Dornier 328 aircraft, flight number SX602 touched down on schedule at 13:25. The Swiss regional airline has launched two flights weekly between the two cities representing Budapest Airport’s first flights to the Swiss capital. The new service will operate on both Saturdays and Mondays making the route an attractive option for weekend getaways.

The flight schedules are Mondays and Saturdays:
Depart Bern 11:30 - Arrive Budapest 13:25
Depart Budapest 13:55 - Arrive Bern 15:50

Jost Lammer, CEO at Budapest Airport said: “We are delighted to welcome SkyWork Airlines to Budapest. This is a dynamic young regional carrier which is building up a strong network of routes out of Bern, one of Europe’s most beautiful cities. The route will appeal heavily to the leisure market opening up the beautiful Bernese Oberland and the stunning Jungfrau. Travellers headed for the Bernese Oberland no longer have to travel to Bern via Basel, Zurich or Geneva, saving up to two hours’ journey time. They can take a train to the resorts of Interlaken, Grindelwald and Wengen – within 1½ hours of Bern and reach Jungfraujoch ‘the top of Europe’ in just over three hours.”

SkyWork Airlines CEO, Tomislav Lang commented: “We are extremely pleased to have begun this exciting new route directly linking Budapest and the Swiss capital of Bern. The route offers travellers from Bern the chance to visit Hungary’s capital and largest city, one of the most popular holiday destinations and beautiful cities in Europe. We have already experienced strong forward bookings and are confident that our new flights to Budapest will continue to be well received.”

SkyWork Airlines offers complimentary catering on all flights, i-Pads for entertainment, free hold baggage allowance of 20kg per passenger, plus cabin baggage of 8kgs. Lead in fares start at just 59 Euros on the all economy seat aircraft. Tickets are bookable online via the SkyWork Airlines website – www.flyskywork.com.

Budapest to host Routes Europe 2013

Budapest Airport, in partnership with The Hungarian National Tourist Office (together with the Hungarian Convention Bureau) and Budapest Tourism, on 15th of november announces that its bid to host Routes Europe 2013 has been successful.

Routes Europe is a key industry event enabling airlines, airports and tourism authorities to examine air services, discuss new market opportunities and developments and get up to speed on potential new destinations. Delegates, who are the industry's decision-makers, enjoy a busy schedule of meetings and networking opportunities enabling them to build relationships and expand their route networks. This year the host city for the Routes Europe event was Cagliari, Sardinia and in 2012 it will move to the Estonian capital of Tallinn.

In its successful application to host Routes Europe 2013, Budapest Airport and its partners had to demonstrate the ability to suitably accommodate the event. Key areas for consideration were: air accessibility for delegates; potential event venues able to accommodate delegates representing more than 200 airlines and 250 airports; a venue to host the Gala Networking Evening; hotels, including a 'main event hotel' along with a selection of other 3-5 star hotels close to the proposed event venues and appropriate airport facilities.

"We are delighted to have been selected to host Routes Europe 2013," said Budapest Airport CEO Jost Lammers. "We sincerely believe that Hungary and Budapest is a worthy venue for such a prestigious and recognised industry event. The cooperation of Budapest Airport, the Hungarian National Tourist Office (together with the Hungarian Convention Bureau) and Budapest Tourism will, no doubt, guarantee delegates' satisfaction for both business and leisure purposes.

"Additionally, we are confident that our combined approach will contribute to ensuring Routes Europe will be organised in the most efficient and seamless manner possible. Hosting the event in Budapest will also provide a significant and welcome boost for Hungarian foreign relations across the important areas of aviation, business travel and tourism."

David Stroud, Executive Vice President, Airports at UBM Aviation Routes Limited, organiser of the event, stated: "We are delighted to announce Budapest as the host city for our 8th Routes Europe event. It was an extremely difficult decision, and competition was particularly fierce, but we felt that the excellent air accessibility throughout and beyond Europe together with the city's infrastructure and first class event facilities made it the perfect choice. We look forward to working with the Budapest team in taking the event to the next level."

Budapest Airport has been participating in the Routes events (the World Route Development Forum and Routes Europe) for more than a decade. In May this year Budapest Airport was announced as the overall winner of the Routes Europe Airport Marketing Awards, highlighting the airport's successful route expansion programme, along with the ongoing development and investment programme at the airport. The recent opening of bud:skycourt has significantly increased the capacity of Terminal 2 to 8.5 million passengers per year.

Ideally located within two hours' flying time of almost all major European destinations, Budapest Airport serves 95 destinations in 40 countries, operated by 34 airlines. In addition to its existing strong European route network and flights to Beijing, new for 2011 the airport has introduced direct flights to the Middle East by Qatar Airways, flights to New York by American Airlines, flights to the Latvian capital of Riga with airBaltic and jet2.com has commenced a new route to Edinburgh.

Conference Center Opens In SkyCourt

The new conference center operated by Business Unit Property has been started up in SkyCourt, offering two combinable rooms on the arrival level in the landside area of the new terminal building from the middle of November. On more than 120 square meters in total, the dividable room may accommodate meetings, negotiations, trainings, or more sizable events with up to 100 participants.

The pleasant environment offered by the Conference Center makes it an excellent venue for companies and businessmen who may wish to meet their business partners during their time spent in Budapest – even between flights. The rooms may also be rented separately, as the partition wall can divide the area into two smaller rooms of 66 square meters and 57 square meters. When the space is opened together, its 123-square-meter area will accommodate a reception of up to 100 guests.

The furnishings of the Conference Center are intended to ensure mobility and variability, thus the interior arrangement can be requested in a format that is most suitable for the occasion. The facility is located on the arrival (lower) level of the SkyCourt on landside, in the area open for the public on the side towards Terminal 2A, from where the car park as well as the check-in counters and the passenger screening areas are easy to access.

The standard services offered in the Conference Center include wireless Internet, the ubiquitous projector and screen, and the traditional flip-chart. Sound amplification may also be requested for major events.

The Conference Center – similarly to other meeting rooms of Budapest Airport – may also be booked online. The room(s) can be selected in the electronic form (either room or the two combined), and the desired arrangement of chairs and tables can also be indicated. The choice of five different set-ups is offered: the U-shaped layout enabling interactive presentations, the classroom pattern for trainings, the round table for coordination meetings, rows of chairs for lectures, and the traditional conference layout. Catering service can also be ordered online, and so the meeting organizers can focus all their attention on the meeting / event itself.

travelAIR: Budapest Airport launched new airport magazine

In accordance with international trends, Budapest Airport is launching an airport magazine. The concept of the quarterly publication entitled "travelAIR" and the plans of the first issue were presented to the media by Budapest Airport and its tender-winning publishing partner, Silver Kiadó Kft.

The travelAIR magazine adds an important element to Budapest Airport's offer, as such a publication has been a long-standing expectation amongst Hungarian and international readers at the airport. Budapest Airport selected its cooperating partner, Silver Kiadó Kft., which also publishes the magazine La Femme, in a tender.

The high-quality airport magazine is intended specifically for passengers. To this end, it will include quality content, interesting features and useful information for travelers in Hungarian and English language. The magazine will be free of charge and will initially be published in 30 000 copies. It will be available at the airport both on the landside and the airside, in the transit areas and the VIP lounges.

"Budapest Airport would like to launch a high-quality magazine that is informative and entertaining, and matches the unique quality of our recently opened SkyCourt terminal building," said Mihály Hardy, communications director for Budapest Airport. "The decision was influenced by the fact that Silver Kiadó Kft. submitted a complex offer, not only coming up with proposals for the concept, name and appearance of the magazine, but also for its distribution and commercial strategy," he added.

"We are proud to have been chosen as the publishers of Budapest Airport's first magazine in the coming years. We trust that in addition to the concept of the magazine, the professional values we represent also played a part in the decision, commented Zsolt Barta, the managing director of Silver Kiadó Kft. "Ferenc Liszt International Airport is one of the most important gateways to Hungary. It is clearly significant that passengers visiting Hungary or transferring at Budapest Airport, as well as Hungarian travelers should have all necessary information available to them in connection with their journey and the time spent at the airport. Our aim is to supply readers with a high-quality magazine in Hungarian and English language which not only contains useful information, but also helps passengers spend their time in the best possible way. In addition, it will also offer tourism-related content promoting Hungary as a destination and presenting unique Hungarian products."

Seven companies took part in the tender for the publication of the quarterly airport magazine. Silver Kiadó Kft., which also publishes the premium women's magazine La Femme, submitted a bid which proposed unique solutions and an integrated concept for implementation.

The publication will be distributed free of charge in 30 000 copies, with the first issue expected to appear in December. From March next year, subsequent issues will correspond to the seasons of the year. In case of a favorable reception, Budapest Airport and Silver Kiadó Kft. are ready to increase the number of copies published.

Good-bye London!

This year the representatives and the decision-makers of the tourism industry met in London at the World Travel Market exhibition held from 7 to 10 November. Budapest Airport’s aviation marketing team was amongst the nearly two-dozen Hungarian exhibitors who were present a the stand of the Hungarian National Tourism Office.

More than 5000 exhibitors and nearly 48 000 tourism professionals participated in one of the most prestigious travel exhibitions in the world. The 210-square-meter Hungarian stand had been present at several European exhibitions, coming away from Berlin with one of the prizes in the spring. The stand and its spectacular visual elements are designed to promote Hungarian spas and baths.

Budapest Airport, as one of the exhibitors on the Hungarian stand, welcomed visitors with offers from its airline partners and Budapest hotels, and presented its services. The airport’s stand proved very popular. Most of the visitors had already heard of the newly opened SkyCourt, which shows that the tourism industry is paying attention to large development projects such as this.

Budapest Airport: climate-friendly company

Budapest Airport has received another prestigious environmental protection accolade. The “climate-friendly large company” certificate was awarded by the Climate Council of the Saint Stephen University of Gödöllő to the airport operator, which entered the Ozone Network’s “Ozone Green Award” competition for the first time this year. The certificate was handed over to the representatives of Budapest Airport during the II. Hungarian Sustainability Summit.

Budapest Airport has received another prestigious environmental protection accolade. The “climate-friendly large company” certificate was awarded by the Climate Council of the Saint Stephen University of Gödöllő to the airport operator, which entered the Ozone Network’s “Ozone Green Award” competition for the first time this year. The certificate was handed over to the representatives of Budapest Airport during the II. Hungarian Sustainability Summit.

The television station, which mostly broadcasts environmental programs, asked the university’s climate protection researchers to assess the submission of the small, medium-size and large companies which entered the competition. According to the call for submissions, a short film of less than a minute had to be made to present the emphasis placed by the given company on environmental protection and sustainable development in its operation, and the specific measures taken in the interest of climate protection. Budapest Airport presented its large-scale energy rationalization program, as part of which, amongst other things, it renovated the lighting systems of the runways and aircraft stands, installed solar collectors on the roof of Terminal 1 and significantly reduced its natural gas consumption. The film uses spectacular airport footage to show the considerable reduction in the airport’s carbon dioxide footprint during recent years, which is the standard indicator of environmental burdens causing climate change.

In addition to the certificate, the Ozone Network also provided an opportunity for the general public to see the film which convinced the panel of renowned experts to bestow the award on Budapest Airport. The “green” television station will be playing the film over the coming weeks.

Budapest Airport engages passengers with new website

Following extensive research, Budapest Airport has launched a new website www.bud.hu with an improved design, simplified layout and superior navigation enabling visitors to access the information they need, quickly and more efficiently.

Fresh and user-friendly, the website offers passengers a ‘one-stop’ solution with all the latest information about Budapest Airport and its services. With German, Hungarian and English language versions also now available, users can customise the content to suit their needs.

Features on the new website enable passengers to book flights, establish up to the minute flight information, pre-order and purchase a wide range of duty free goods, take advantage of special flight offers and directly link to the airlines’ online check-in facilities. The website has also taken the wave of social media into consideration, allowing users to ‘share’ their likes with their connections on the social networking site Facebook.

Jost Lammers, CEO at Budapest Airport said: “We wanted to develop a more modern site which can be used as a platform to further develop mobile and social media applications. The new website accomplishes four primary goals: enhanced navigation, clearer structure, additional language capabilities and amplification of our brand. Initial feedback has been very positive and we look forward to implementing further enhancements in the near future.”

The launch of the new website represents the first phase of Budapest Airport’s redevelopment of its digital presence. In the near future, mobile applications and further multiple language capabilities will be offered.