Taking an emotional approach to marketing, Budapest has been nominated this year for its ‘Love Candy’ campaign. Held in conjunction with Herend, Szamos, Budapest & Music, Hungaricum, and Memories of Hungary, the Hungarian capital city airport appealed to the romantic side of passengers during the worldwide celebration of Valentine’s Day – presenting travellers with heart-shaped lollipops and the chance to win Herendi bonbonier boxes, Szamos heart-shaped marzipan, as well as other speciality products from the participating retailers.
“We love our passengers, and everyone loves chocolate and sweets, so linking the two proved to be another popular marketing concept at Budapest,” explains Andrea Trencsén, Head of Marketing and Innovation, Budapest Airport. “We’re immensely proud of the continued recognition we receive for our hard-work. Over the last three years we’ve created eye-catching original campaigns, and to be nominated once again is testament not only to the belief we have in our ideas, but that others believe we’ve got it right as well,” added Trencsén.