Discounts, spectacular digital city light advertising and tasting in two locations within the terminal from 7 a.m. to 7 p.m. – this is how Sándor Zwack, the chairman of Zwack Unicum Nyrt. summarized the airport promotion campaign, unparalleled in the history of Unicum, to journalists.
“When two prestigious family businesses such as the Hungarian Zwack Unicum and the Heinemann brothers from Hamburg come and work together, the result can only be a success story not only in business terms, but also in brand-building. That is why we were happy to join when we were asked to participate in the latest Heinemann promotion campaign at the airport,” said Frank Odzuck, the CEO of Zwack Unicum Nyrt. about the background of the cooperation.
Speaking of the July promotion campaign, unparalleled in the history of Unicum, Sándor Zwack said they will reach out not only to travelers, but also to those who are waiting at the airport. “Shopping and waiting at the airport are always special situations. This is what we would now like to turn into an experience by making Unicum available to all. I am proud of the fact that we are the first Hungarian brand with a promotion campaign of this magnitude at the airport.”
“The airport on its part is trying to provide an experience for passengers during each phase of the journey. As part of this, together with Heinemann Duty Free we place special emphasis on highlighting well-known and sought-after Hungarian brands and specialties. We believe this is the best way to reach out to foreign tourists, and get them to take one last, good memory of Budapest with them. The airport is doing everything it can to make passengers feel that boarding an aircraft in Budapest is a real experience. This is also the reason why we support the joint promotion campaign by Heinemann Duty Free and Zwack Unicum Nyrt.,” said Mihály Hardy, communications director for Budapest Airport.