In another measure of the success of this Trinity promotion, in one single day an associated Facebook game, requiring participants to answer questions about PICK history and traditions, achieved an astonishing 30,000 hits - 340 players answered correctly, with one lucky winner receiving an exclusive PICK gift box.
High level interest in retail tenders
Also in May, and following the maturity of a number of important retail contracts, Budapest Airport launched a series of specialist tenders for significant areas of SkyCourt. The tenders brought in high level of interest, from a wide range of both national and international retailers. As a result the airport has distributed RFPs, expecting final bids to be received by end-July.
“We wanted to attract new dynamic players to become important partners in our plans to further elevate our retail proposition,” commented Kam Jandu, CCO, Budapest Airport. “After having recorded the best-ever Q1 commercial revenues of €15 million, now is an ideal time for any potential new retailers to join Budapest Airport in commercial success.” Jandu added.